Monday, July 14, 2014

Employing Orwellian Doublethink to Devour Animals

by Bethany Cortale

2 + 2 = 5

Despite what many of you may be thinking, I can add! But does this equation ring a bell? What if I told you that 2 plus 2 really does equal 5? Would you believe me? What if the government and corporations backed me up? Would you believe it then?

In theory, this is exactly what happens every day. Industries and their pocketed law-makers tell us that 2 + 2 = 5 and, for the most part, we believe them.

I recently had the pleasure of rereading George Orwell's 1984, a novel which seems more relevant today than it ever was more than half a century ago. A futuristic dystopia, 1984 is about a culture built upon lies and one man's attempt to keep his mind from believing the lies, simplistically referenced in the equation 2 + 2 = 5.

As Erich Fromm brilliantly summarized in the book's afterword, 1984 is a warning to all nations, especially Westernized ones, enslaved by modern modes of production and organization, in danger of creating "a society of automatons who will have lost every trace of individuality, of love, of critical thought, and yet who will not be aware of it because of 'doublethink' " (p. 267).

Doublethink is a fascinating cognitive process. By definition, it is the acquiescence of two contradictory beliefs held in one's mind at the same time. According to Orwell (1949), the embrace of these two incompatible convictions has to be both conscious (in order to be acted upon) and unconscious (or it would raise doubt and a change in behavior). Doublethink allows us "to tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient" (p. 177).

Even today, many of us are persistent practitioners of doublethink in one specific way: we believe that animals have feelings and that it is immoral to cause them unnecessary harm, while simultaneously holding the opposing opinion that eating their flesh and bodily fluids—as a direct result of torture and death—is acceptable.

Attempts to educate others to reason why raising animals for food is unwarranted, abnormal and cruel are often dismissed, criticized and/or belittled to stifle one's own consciousness raising and participation. Hence, with the blessings of industry, advertisers, and the state, we tell the lie to ourselves and share it with others ad nauseam. The lie is this: breeding, killing, and commodifying billions of sentient beings as lifeless production units for our consumption is normal, natural, and necessary. Anything presented to refute this ideology is rejected and/or hidden. This entrenched system, which Dr. Melanie Joy coined carnism, is "supported by every single institution in society, from medicine to education."

In 1984, the Party and its supporters proclaim deceits as truths to control the minds of the populace for the purpose of maintaining power and the status quo. Today, the hoi polloi gladly welcome domination via consumerism.

Animals, particularly those raised as food, must keep their places, permanently, as mechanisms to be exploited by power hungry industries, lobbyists and government officials. Therefore, the prevailing mental condition of the populace must be one of a "controlled insanity" in which doublethink is necessary to quiet the human and soulful qualities that would cause us to question our role in needless animal cruelty and violence.

A successful manipulation of the mind occurs when a person thinks the opposite of what is true. Just as a violent and domineering spouse may tell his wife that he loves her even though he punches and kicks her, so influenced is the person who claims to love animals who continues to hurt them by eating them and their secretions.

We would do well to heed Orwell's haunting warning. We are not automatons—at least not yet—and neither are our non-human brethren. Every day we have a choice. We can believe the immoral lie or live the moral truth; we can harm or we can help; we can be told what to think or we can think critically for ourselves. In other words, you do the math.

Orwell, G. (1949). 1984. New York: Harcourt Brace Jovanovich, Inc.

Vegan Starter Kit

Monday, June 23, 2014

Eco-Friendly Wannabes Continue to Ignore Real "Inconvenient Truth"

by Bethany Cortale

If you've been paying any attention to the news lately, then you're probably aware that humans are losing the war against global warming, a war that we undoubtedly started.

Fires, heatwaves, floods, droughts, mudslides and "super storms" are now commonplace and getting worse. Just last year, for the first time in history, the level of carbon dioxide in the atmosphere passed 400 parts per million (ppm), above the 350 ppm cap set by scientists to avoid the worst impacts of global warming. More recently, we learned that Antarctic sea ice is melting so rapidly that scientists say "we have passed the point of no return."

It is hard not to be discouraged by these doomsday reports, but that doesn't mean we should stop trying or doing everything in our power to reduce greenhouse gas (GHG) emissions. How we respond now may mean the difference between facing imminent disaster sooner rather than later.

There's no shortage of environmental pundits and talking heads touting government policies, like increasing gas mileages for cars and reducing carbon emissions from coal-fired power plants. But, while these plans are helpful, they fall short in turning back the clock on GHGs, and they fail to address the biggest threat to our planet—the elephant in the room—our addiction to animal foods.

According to the World Watch Institute, animal agriculture accounts for 51 percent of annual worldwide GHGs, more than any other sector including transportation, commercial/residential properties, and gas/electric industries.

Many scientists and academics already recognize the enormous toll animal agriculture exacts on our globe with regard to resources and pollution. Compared to plant protein, raising animal protein requires 100 times more water, 11 times more fossil fuels, and 5 times more land. It is also widely understood that growing crops to feed animals to then feed people—instead of feeding crops directly to people—is completely wasteful, inefficient and unsustainable for a population of 7 billion people that is expected to rise to 9 billion in less than 40 years, an increase of almost 30 percent.

As a result, many have proposed replacing animal products with plant-based alternatives. For his part, philanthropist Bill Gates has been investing in companies like Hampton Creek foods, makers of Beyond Eggs and Just Mayo; vegan versions of eggs and mayonnaise that are cheaper, healthier, and neither requires the exploitation of animals, nor huge swaths of land and copious amounts of water to produce. And yet, while Mr. Gates praises the benefits of a plant-based diet, he himself is not vegan, which brings me back to the elephant in the room.

Appallingly, would-be environmental groups and their proverbial rock stars (Bill McKibben, Van Jones, Al Gore) refuse to acknowledge the environmental destruction attributed to the animal food juggernaut. For his VegNews piece, "Eco-Friend or Foe?", Nick Cooney researched high profile environmental organizations and found that not one single group advocates a vegan diet and worse; some even go out of their way to encourage the consumption of meat. A new documentary, Cowspiracy, goes even further illustrating the blatant unwillingness of these purported environmental groups to confront animal agriculture, the leading cause of global warming, water depletion, deforestation, species extinction and ocean "dead zones".

What's more, most of the leaders of these alleged environmental nonprofits, who have a platform and a duty to honestly and reliably educate the public, are not vegan themselves, so they neither expect their staff nor their organization's position to be pro-vegan. I should know. I worked for an environmental nonprofit that promoted green buildings in Philadelphia, and I was the only vegan. Attempts to educate my coworkers on veganism were not always well-received, and my suggestion that animal products not be served at fundraising events was dismissed.

How many supposed Earth Day events or environmental fundraisers incongruously serve animal products like hamburgers, hot dogs and ice-cream? Regrettably, most, if not all of them. Sadly, organizations like the Natural Resources Defense Council, Greenpeace, and the one I worked for don't want to point the finger at the meat and dairy industries and those who support them—including their own dues paying members and sponsors—so as not to alienate their donors.

We can expect more apocalyptic announcements from scientists unless we're willing to admit the truth, however inconvenient, and act on it. We can radically change our behaviors and our food choices or we can endure the radical change of our climate. The two are irrevocably tied together. Any group or individual that ignores this fact or tries to tell you otherwise is just blowing more hot air into our already choked atmosphere.

Vegan Starter Kit

Sunday, May 18, 2014

Gay or Straight; Vegans Need to Be Out and Proud

by Bethany Cortale

“Bethany, you’re a flake,” a former boss said with a guffaw.

Now, I know I’m a lot of things, but flake has never been a word I've heard used to describe me, at least not to my face. Am I eccentric? Sometimes. Unreliable? No! An oddball? Apparently so.

When my former boss uttered these words, my languishing social life had been the hot topic of the office. The comment came about after a coworker tried to set me up with someone. (I simply asked if the man in question was vegan.) When I indicated that I prefer to date vegans, my boss—who was typically sticking her nose in where it didn't belong—blatantly yelled out the aforementioned response.

I guess my wish to respect the sentience of all beings in every aspect of my life, and my prerequisite for the same in a partner, makes me a flake. If this is the case, then so be it.

Strangely enough, when a Jewish, Muslim, or Christian person seeks out a partner with identical values to their own, they’re considered quite normal. In fact, the desire of many of us to share our lives with those whose interests and ethics mirror our own is why dating sites like Christian Mingle, Green Singles and JDate exist.

Despite the ridicule, this exchange helped me to realize the importance in speaking my truth, regardless of other people's reactions and name calling.

In her book, Mind If I Order the Cheeseburger? And Other Questions People Ask Vegans, Sherry Colb highlights the similarities of being "out and proud" for those in the gay rights and animal rights communities:

They each have proponents, gay people and vegans, who must go out into the world every day and make choices about how 'gay' or how 'vegan' to be in their self-presentations in public and private spheres. . . . Because vegans make a choice about whether they will live in a way that affirms their values, friends and acquaintances who are ambivalent about that choice can try to humorously undermine it in ways that we would recognize as disrespectful were it directed at practitioners of a religious faith instead of at vegans.

Vegans take a lot of guff and verbal insults—always to be taken as a joke, of course! Yet, vegans constantly have to tiptoe around carnists so as not to offend them. Animal welfare organizations are always quick to warn vegan activists not to nettle non-vegans for fear of alienating them. Unlike abolitionists, animal welfarists insist that we should not condemn animal exploitation and animal exploiters because it might offend those who are doing it. But what about the animals who silently suffer while their perpetrators continue to consume their flesh, eggs and milk? 

Yes, vegans were once non-vegans, but we woke up and put our morality where our mouths are when confronted with the unnecessary and cruel reality of animal agriculture and exploitation. Sadly, so many others are willing to look the other way and live with a serious moral inconsistency when faced with the fact that their values (I love animals) are not in sync with their behaviors (I eat animals and their secretions) and the ensuing consequences (I hurt and kill animals).

The actuality is that it is never okay to consume animals or their byproducts. This may be a hard pill for some to swallow, but sugarcoating it does nothing to help the animals whose lives are at stake. If it is morally unacceptable to torture and eat a cat, dog or human, then the torture and consumption of farm and sea animals cannot be deemed any less morally repugnant.

I am grateful that I found my way to veganism. Knowing that countless animals have been spared because of my love and discipline is rewarding. I’m thankful that I can see beyond the advertising and gimmicks that assault us every day from the meat, dairy, and egg industries. And I’m more than happy to be labeled a flake, an oddball, a radical, an eccentric or whatever else people want to call me because I don’t subscribe to the notion that animals are ours to do whatever we wish with.

In deciding how to present ourselves to the people we meet, Ms. Colb once again refers to the experience of gay liberation, which "strongly suggests that visibility is a useful antidote to ignorance and fear. As people learn, from vegans who are 'out and proud,' that farming animals for their flesh, skins, hair, and secretions causes unspeakable and unnecessary suffering and slaughter, they may become more open to questioning the false proposition that meat, dairy or eggs are necessary ingredients in a pleasurable and fulfilling human life." 

I encourage other vegans to be out and proud and to speak up for the animals who depend on us to be their voices, their witnesses. Do not be discouraged. Like the Women's Rights Movement, the Civil Rights Movement, and the Gay Rights Movement before it, which were all once considered extreme and subversive, veganism and the Animal Rights Movement is on the right side of history and the right side of a socially-accepted wrong.

Vegan Starter Kit

Friday, May 2, 2014

NYT, PETA: Race Horses Don't Need Regulation; They Need Freedom

by Bethany Cortale

In a recent undercover video that one equine medical director called "disturbing and disgusting," People for the Ethical Treatment of Animals (PETA) exposed the very graphic and startling abuse of horses exploited for the horse racing industry.

The horse racing industry has been under increased scrutiny as of late for its flagrant mistreatment of horses. Investigations have uncovered a multitude of cruelties including:
  • Horses fed a daily concoction of aggressive drugs to mask pain, speed up metabolism, increase weight loss, and prevent bleeding in the lungs during extreme exercise.
  • Horses with blisters and scars being burned with liquid nitrogen and other chemicals to stimulate blood flow in their sore legs.
  • Horses being repeatedly shocked with electric prods.
One harrowing story reported by a PETA investigator involved Nehro, a horse who placed second in the 2011 Kentucky Derby. Shortly thereafter he was racing and training on chronically painful hooves with holes in them held together with glue. Nehro's trainers knew how much his hooves hurt him, but they kept him on the track anyway and forced him to participate in workouts. Two years later he had gone mad from the pain and was euthanized the day of the 2013 Kentucky Derby.

A 2012 New York Times investigation found race horses dying at the rate of 24 a week with some 10,000 sent to slaughter every year. Those who die on the track are rarely given a second thought, callously dumped next to the trash as if they were nothing more than used up objects.

The industry has been allowed to self-regulate itself and, not surprisingly, the abuse has only gotten worse as race horses are just a means to an end—money. But third-party regulation and oversight is not the answer either.

While the New York Times and PETA have done a great job publicizing the cruel horse racing industry, they have both fallen short. Instead of calling for more regulation, like increased testing and penalties for overusing drugs, they should be demanding an outright ban on racing horses and the dissolution of the industry.

This will certainly prove an uphill battle. Not only do states have a vested interest in the profits that come from race tracks, but so do big donors and sponsors of events like the Preakness, the Breeders' Cup, and the Kentucky Derby. The payrolls for these bread and circus events compensate many from the horse owners and jockeys to the stall owners and ticket clerks, not to mention the payouts to those who gamble on the cruel industry.

But there is something much more important than money and mass-marketed distractions and that is the God-given right of every animal—human and nonhuman—not to be manipulated and enslaved by others and their self-interests.

Despite the recent media coverage, horses continue to be exploited, injured, and killed under the guise of entertainment.

If we agree that causing animals unnecessary harm is immoral and wrong, then there can be no disagreement that horse racing is an immoral industry as nothing about it is necessary; there's no justification for it other than pleasure and greed. Therefore, reforming the horse racing industry is insufficient and will do little to remedy the burden and injustice endured by horses.

Please do your part by boycotting horse racing and all events that enslave animals. And if you're not already vegan, please go vegan today.

Photo courtesy of PETA.

Tuesday, April 1, 2014

A Rising Tide of Veganism at the Jersey Shore

by Bethany Cortale

When you mention the Jersey Shore to those living outside of the Garden State, oftentimes what first comes to mind is the seedy MTV television show of the same name or the self-indulgent and out of control Real Housewives of New Jersey. But true Jersey natives know better. In fact, a crop of vegan eateries and hotspots is changing all that and bringing some positive, national recognition to the vegan community that is burgeoning along the Jersey Shore. The resilient residents who took a beating after Hurricane Sandy are proving that they’re not only Jersey Strong, but that they’re smart and compassionate, too.

A Little Place of Heaven
The small storefront in the heart of Red Bank belies the abundant and diverse menu presented by Good Karma Café. In the mood for Asian, then indulge in the Indian Plate of curried tofu, jasmine rice and chana masala with banana ginger chutney. How about something hot?  The Southwestern Seitan Bowl with brown rice and black beans incorporates guacamole, caramelized onions and spicy jalapeno aioli. In addition to salads, wraps, sandwiches and smoothies — The Elvis smoothie is a dessert in itself with bananas, chocolate syrup, peanut butter and soymilk — the cafe also boasts a raw section. And speaking of dessert, their Tiramisu is by far the best vegan version of the coffee-flavored Italian cake I have tasted. As its name implies, this vegan eatery is sure to nurture good vibes.
17 East Front St., Red Bank; 732-450-8344;

Blocks from the Beach
Work up an appetite swimming in the ocean and lying in the sun, and then head on over to Kaya’s Kitchen to feast until your heart’s (and stomach’s) content. The newly relocated and renovated restaurant aims to please with a mixture of American favorites and international fare. Dine on mainstays like the Philly cheese steak and Reuben sandwich or branch out with the Mississippi Maverick BBQ ribs and Rocky Mountain Stew. There’s also live music every Friday night and a vegan buffet all day long on Sundays. Kaya’s menu has something for everyone and goes one step further by including information on the many benefits of a vegan diet. 
1000 Main St., Belmar; 732-280-1141;

Award Winner
Whoever said you can’t get a delicious, organic, vegan meal out of a truck? Having garnered a slew of recognition from food critics and voted a 2013 Veggie award winner for favorite food truck by VegNews magazine readers, the Cinnamon Snail is taking over the streets of NY and NJ. Owner/Chef Adam Sobel opened the truck in 2010 with the intent of bringing vegan food to the masses and succeeded! With a focus on seasonal and organic, the 2012 Vendy award winner serves breakfast, spicy lunch sandwiches, and desserts like raspberry blackout donuts, made fresh daily. The truck — which assisted victims of Hurricane Sandy by handing out free meals — is on the go six days a week and can be found at the Galleria Red Bank Farmers Market on Sundays from Mother’s Day through mid-November.

High-End Dining
Sometimes you just want to dress up and go out somewhere special. When the mood strikes, Goldie’s is sure to please. The new vegan restaurant is an experience unto itself with fine linens, dazzling woodwork, and a woven ceiling. It offers an eclectic, creative menu and fills the void for cool and sophisticated vegan dining that is often so hard to find. Combined with a striking, snaking bar and inviting banquette; the enticing, plant-inspired vegan drinks menu brings new meaning to socializing after dark. Relax with friends while munching on smoked eggplant pâté with grilled ciabatta and sipping a Goldie's cocktail. This place is sure to appeal to your inner chic. 
550 Cookman Ave., Unit 101, Asbury Park; 732-774-5575;

The Shop(s) Around the Corner
Those hard to find vegan foods and toiletries are just a stone’s throw away at the local health food stores. The Healthfair Natural and Organic Market has everything under the sun, including a certified nutritionist to answer all your health related questions about food, supplements and healthy living. Close by is Dean’s Natural Food Market where vegans can feel right at home. The smoothie bar is a local hit with three non-dairy milk options, and the fresh food department serves up vegan sandwiches and soups daily. The veggie spinach wrap with organic veggies, avocado and veganaise, and the coconut yogurt parfait with berries, mango and hemp granola are deeply satisfying and filling when you’re on the go.
625 Branch Ave., Little Silver; 732-747-3140;
490 Broad St., Shrewsbury; 732-842-8686;

To Your Health
Alex Mazzucca and Cara Pescatore, owners of From Seed to Sprout, want to please your palate as much as they want to nourish your body, mind and spirit. This vegan diamond in the rough strives to serve only the most wholesome, organic, vegan food. Before heading off to the beach, stop in for brunch and enjoy a bowl of chia seeds soaked in raw vanilla coconut milk topped with coconut, blueberries and goji berries. Or stay for lunch and the Miso Bowl; red cabbage, carrots, shiitake mushrooms, sliced scallion, and brown rice topped with miso broth, cilantro, chili flakes and squeezed lime. The owners also give guided cleanses and wellness tips, and will be opening a grocery store under the same name in the coming months so you can create equally nutritious and scrumptious meals right at home.
410 Main St., Avon-by-the-Sea; 732-774-7333;

What’s Your Flavor?
With a new location on Main Street and a Cupcake Wars victory under their belt from the Food Network, Papa Ganache is showing just how delectable vegan desserts can be. The bakery offers cookies, muffins, pies, donuts, biscotti, scones, and specialty items but is well renowned for its cupcakes. If you plan to visit, come hungry and be prepared to be overwhelmed by the seemingly endless variety of flavors like crème brûlée, snozberry, almond joyous and chocolate obsession; you will want to devour them all. And while you’re in town, leave a little room for Loving Hut, a local hit. Try the tasty falafel sandwich covered in homemade tahini sauce with a side of sweet potato fries and wash it down with an avocado banana shake. And don’t leave without taking the cannoli; you’ll be glad you did!
106 Main St., Matawan; 732-217-1750;
952 Route 34, Matawan; 732-970-6129;